Diploma in e-Shop Creation and Digital Marketing (CEF Approved) 2017-11-22T15:15:08+00:00

Project Description

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cef CEF Course Code: 22L04705-3
CEF Institution Code: 548
Welkin Course Code: CMK

Course Features

“Build my own online store, run a successful online business, and be my own boss!” That may be what many people have in mind but are sceptical about the viability. The truth is that the idea is totally feasible and here is the course to teach you how. It may well be the best investment in your entrepreneurial journey. In the course you will learn how to:

  • Create your online store website
  • Set up a payment gateway to process transactions
  • Achieve a top search ranking for your website
  • Use social media, Google Adwords, Google Analytics, etc, to generate and improve sales

By the end of the course you will be able to set up your online store and employ digital marketing skills to maximize business performance.

  • Qualified instructor with real-life experience
  • Step-by-step, well organized delivery to suit beginners
  • Evening and weekend classes with Cantonese and English tuition options

Learn from the Experts

Further Study

After completing this course you may further develop your knowledge and skills in web design with the CEF reimbursable course Diploma in Creative Web Design.

Course Fee

$1200*

*after maximum 80% fee reimbursement from CEF. Full course fee is $6000, payable by monthly instalments.

Am I eligible for CEF subsidy?

Course Duration

30 Hours

Course Prerequisites

Course participants should be at least 18 years old, with an education level of Form 5 and a working knowledge of Microsoft Windows.

Title of Award & Assessment Methods

Students will be assessed on a project assignment. The course diploma will be awarded to students who have achieved 80% attendance and passed in the project assessment.

Schedule & Online Enrolment
Enquiry/Booking
The full course fee is $6,000 payable by instalments as shown below. When payment by instalments applies, you will only be charged the first instalment at online enrolment.

(B) Course completed within 2 months, course fee $6000 payable in two instalments

Diploma in e-Shop Creation and Digital Marketing (Code: 22L04705-3)
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
CMKB-6D30K
 Mongkok
 Cantonese / PC
30/12~27/1
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-35C3K
 Mongkok
 Cantonese / PC
3/1~2/2
1900-220030 hrs/
10 sessions
WED, FRI3,000.00
CMKB-6D32C
 Central
 Cantonese / PC
13/1~10/2
0945-1245
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-13C15E
 Central
 English / PC
15/1~14/2
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-14C5C
 Central
 Cantonese / PC
5/2~15/3
1900-220030 hrs/
10 sessions
MON, THU3,000.00
CMKB-24C20K
 Mongkok
 Cantonese / PC
20/2~22/3
1900-220030 hrs/
10 sessions
TUE, THU3,000.00
CMKB-6D33E
 Central
 English / PC
24/2~24/3
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-6D10K
 Mongkok
 Cantonese / PC
10/3~14/4
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-25C20C
 Central
 Cantonese / PC
20/3~24/4
1900-220030 hrs/
10 sessions
TUE, FRI3,000.00
CMKB-6D33C
 Central
 Cantonese / PC
7/4~5/5
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-35C11E
 Central
 English / PC
11/4~11/5
1900-220030 hrs/
10 sessions
WED, FRI3,000.00
CMKB-13C16K
 Mongkok
 Cantonese / PC
16/4~16/5
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-6D21K
 Mongkok
 Cantonese / PC
21/4~19/5
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-13C7C
 Central
 Cantonese / PC
7/5~6/6
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-6D36E
 Central
 English / PC
26/5~23/6
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-6D9K
 Mongkok
 Cantonese / PC
9/6~7/7
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-25C12K
 Mongkok
 Cantonese / PC
12/6~13/7
1900-220030 hrs/
10 sessions
TUE, FRI3,000.00
CMKB-24C26E
 Central
 English / PC
26/6~26/7
1900-220030 hrs/
10 sessions
TUE, THU3,000.00
CMKB-25C3C
 Central
 Cantonese / PC
3/7~3/8
1900-220030 hrs/
10 sessions
TUE, FRI3,000.00
CMKB-6D34E
 Central
 English / PC
14/7~11/8
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-6D33K
 Mongkok
 Cantonese / PC
21/7~18/8
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-13C30K
 Mongkok
 Cantonese / PC
30/7~29/8
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-13C33C
 Central
 Cantonese / PC
3/9~10/10
1900-220030 hrs/
10 sessions
MON, WED3,000.00
Diploma in e-Shop Creation and Digital Marketing (CEF Approved)
Complete your Enrol
How to enrol/pay online

(C) Course completed within 3 months, course fee $6000 payable in three instalments

Diploma in e-Shop Creation and Digital Marketing (Code: 22L04705-3)
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
THERE IS NO AVAILABLE COURSE AT THE MOMENT!
Diploma in e-Shop Creation and Digital Marketing (CEF Approved)
Complete your Enrol
How to enrol/pay online

(A) Course completed within 1 month, course fee $6000 in one payment

Diploma in e-Shop Creation and Digital Marketing (Code: 22L04705-3)
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
THERE IS NO AVAILABLE COURSE AT THE MOMENT!
Diploma in e-Shop Creation and Digital Marketing (CEF Approved)
Complete your Enrol
How to enrol/pay online

e-Business is a fast growing sector of the economy over the world. It has created exciting business and career opportunities for many in the age of digital information. This DIY course is designed to provide participants with the skills required to design, develop and manage an e-shop. On course completion, you will be equipped with a wide range of skills and techniques to build your own online store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.

  1. Creating a dynamic web site – Content management system (CMS)
    • Setting up/Purchasing a hosting environment for WordPress
    • WordPress and WordPress.com
    • Editing pages and posts
    • WordPress themes and plugins
  2. Customizing content to suit different media formats
    • Understanding web graphic formats
    • Creating a better picture for marketing/promotion
    • Using thumbnails
    • Preparing an image slider
    • Using a video as a promotional tool
  3. Managing customer requests and needs – E-commerce system
    • Creating your online store
    • Receiving payments via PayPal
    • Connecting your business to a B-to-C platform
  4. Interacting with customers – Facebook and social media networking
    • Creating a Facebook fanspage
    • Facebook marketing
    • Connecting social media with your real and virtual selling platforms
  1. Enhancing web system effectiveness – Web analytical tools, SEO and Adwords
    • Understanding Google Analytics
    • Improving your page ranking with SEO
    • Google Trends
    • Using Adwords
  2. Enabling customers to locate what they want – Geolocation and mobility
    • Attracting customers to your real store
    • Facebook business and Geolocation
    • Google My Business and Google Map business application
    • E-coupons
    • QR code in action
  3. Internet application security and cloud computing
    • Security risks of an online store
    • Security solutions
    • Introducing CloudFlare
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to the Office of the Continuing Education Fund, Room 916, 9/F, Kwai Hing Government Offices, 166-174 Hing Fong Road, Kwai Chung, New Territories, together with a photocopy of their HKID Card before course commencement.
  3. Applicants will receive application results from the Office of the CEF within 14 working days.