Google AdWords Essentials 2017-08-02T15:07:26+00:00

Project Description

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Welkin Course Code: EGOO

Course Features

Google Adwords are online advertisements targeting customers who are likely to be interested in your products and services, while filtering out those who aren’t. And you can track whether people clicked on your ads. Google Adwords also gives you the opportunity to reach potential customers as they use multiple devices including desktops, laptops, tablets and smartphones. Many people set up Google Adwords on their own but very often they spend their budgets in the wrong places. This course helps you have a clear understanding of Google Adwords and spend your budget wisely.

On course completion, you will be able to:

  • Understand Google Adwords and campaign quality
  • Create ads and manage Adwords campaign
  • Target your ads to the right audience
  • Better control your Adwords budget
  • Better assess advertising effectiveness

Learn from the Experts

Get Professional Recognition

There is no certification associated directly with this course.

Further Study

After completing this course you may further develop your knowledge and skills in digital marketing with the CEF reimbursable course Diploma in e-Shop Creation and Digital Marketing

Course Fee

$960

Course Duration

6 Hours

Course Prerequisites

Course participants should have a basic knowledge of Internet terminology and functions

Title of Award

Upon successful completion of the course, students will receive a Certificate of Achievement.

Schedule & Online Enrolment
Enquiry/Booking
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
EGOO-17101C
 Central
 Cantonese / PC
18/10~18/10
0930-1230
1400-1700
6 hrs/
2 sessions
WED1,040.00
EGOO-17121K
 Mongkok
 Cantonese / PC
18/12~18/12
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
Google AdWords Essentials
Complete your Enrol
How to enrol/pay online

Google Adwords are online advertisements targeting customers who are likely to be interested in your products and services, while filtering out those who aren’t. And you can track whether people clicked on your ads. Google Adwords also gives you the opportunity to reach potential customers as they use multiple devices including desktops, laptops, tablets and smartphones. Many people set up Google Adwords on their own but very often they spend their budgets in the wrong places. This course helps you have a clear understanding of Google Adwords and spend your budget wisely.

On course completion, you will be able to:

  • Understand Google Adwords and campaign quality
  • Create ads and manage Adwords campaign
  • Target your ads to the right audience
  • Better control your Adwords budget
  • Better assess advertising effectiveness
  • Understanding the value of online advertising
    • Benefits of online advertising and AdWords
    • Google’s advertising networks
    • Where your ads can appear
    • The quality of your ads
    • What you pay
  • Setting up an AdWords campaign
    • Choosing a campaign type
    • Structuring your campaign
    • Targeting your audience
    • Setting bids and budgets
    • Creating ad groups
    • Tools to plan a campaign
  • Measuring and optimizing performance
    • Measure your results
    • Tools to measure your performance
    • Evaluate metrics relevant to your goals
    • Optimize your campaign
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to the Office of the Continuing Education Fund, Room 916, 9/F, Kwai Hing Government Offices, 166-174 Hing Fong Road, Kwai Chung, New Territories, together with a photocopy of their HKID Card before course commencement.
  3. Applicants will receive application results from the Office of the CEF within 14 working days.

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