Analyzing Site Performance with Google Analytics 2017-08-04T11:15:23+00:00

Project Description

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Welkin Course Code: AGA

Course Features

Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.

This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to::

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits

Learn from the Experts

Get Professional Recognition

There is no certification associated directly with this course.

Further Study

After completing this course you may further develop your knowledge and skills in digital marketing with the CEF-approved course Diploma in e-Shop Creation and Digital Marketing.

Course Fee

$1040

Course Duration

6 Hours

Course Prerequisites

Course participants should have a basic knowledge of Internet terminology and functions.

Title of Award

Upon successful completion of the course, students will receive a Certificate of Achievement.

Schedule & Online Enrolment
Enquiry/Booking
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
AGA-6D9C
 Central
 Cantonese / PC
7/10~7/10
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-13C04C
 Central
 Cantonese / PC
9/10~11/10
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-17111K
 Mongkok
 Cantonese / PC
14/11~14/11
0930-1230
1400-1700
6 hrs/
2 sessions
TUE1,040.00
AGA-6D32K
 Mongkok
 Cantonese / PC
18/11~18/11
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-25C17E
 Central
 English / PC
20/11~22/11
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-14C32C
 Central
 Cantonese / PC
20/11~23/11
1900-22006 hrs/
2 sessions
MON, THU1,040.00
AGA-24C7K
 Mongkok
 Cantonese / PC
5/12~7/12
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
AGA-6D18C
 Central
 Cantonese / PC
16/12~16/12
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-6D2E
 Central
 English / PC
6/1~6/1
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-53C8C
 Central
 Cantonese / PC
10/1~12/1
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
AGA-6D30K
 Mongkok
 Cantonese / PC
27/1~27/1
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-35C3K
 Mongkok
 Cantonese / PC
31/1~2/2
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
AGA-6D32C
 Central
 Cantonese / PC
10/2~10/2
0945-1245
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-13C15E
 Central
 English / PC
12/2~14/2
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-14C5C
 Central
 Cantonese / PC
8/3~12/3
1900-22006 hrs/
2 sessions
MON, THU1,040.00
AGA-24C20K
 Mongkok
 Cantonese / PC
20/3~22/3
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
AGA-6D33E
 Central
 English / PC
24/3~24/3
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-6D10K
 Mongkok
 Cantonese / PC
14/4~14/4
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-25C20C
 Central
 Cantonese / PC
20/4~24/4
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
Analyzing Site Performance with Google Analytics
Complete your Enrol
How to enrol/pay online

Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.

This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to:

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits
  • Getting started with digital analytics
    • The importance of digital analytics
    • Core analysis techniques
    • Conversions and conversion attribution
    • Creating a measurement plan
  • Understanding and using Google Analytics data
    • How Google Analytics works
    • Key metrics and dimensions defined
  • Collecting actionable data with Google Analytics
    • Creating an account
    • Understanding your account structure
    • Setting up basic filters
    • Setting up goals and ecommerce
    • Collecting campaign data
  • Navigating Google Analytics reports
    • Reporting overview
    • Audience reports
    • Acquisition reports
    • AdWords reports
    • Behavior reports
    • Custom reports and dashboards
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to the Office of the Continuing Education Fund, Room 916, 9/F, Kwai Hing Government Offices, 166-174 Hing Fong Road, Kwai Chung, New Territories, together with a photocopy of their HKID Card before course commencement.
  3. Applicants will receive application results from the Office of the CEF within 14 working days.

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