Search Engine Optimization (SEO) 2017-11-02T14:46:39+00:00

Project Description

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Welkin Course Code: SEO

Course Features

Search engine optimization (SEO) is the using of techniques and strategies to increase the number of visitors to a website by obtaining a high-ranking placement in a search engine’s unpaid, or organic results. As a web marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords used, and which search engines are preferred by users. Optimizing a website involves editing its content and HTML code to increase keyword relevance and remove barriers to the page indexing functions of search engines.

This course is suitable for those who want to know how to raise the ranking of a website in search engine  results (with Google in particular) but has little or no previous experience of SEO. On course completion, you will be able to:

  • Understand the principles of SEO
  • Improve website structure and content to make it search friendly
  • Integrate SEO with mobile, responsive websites
  • Improve user experience without using black hat tricks

Learn from the Experts

Get Professional Recognition

There is no certification associated directly with this course.

Further Study

After completing this course you may further develop your knowledge and skills in digital marketing with the CEF-approved course Diploma in e-Shop Creation and Digital Marketing.

Course Fee

$1040

Course Duration

6 Hours

Course Prerequisites

Course participants should have a basic knowledge of Internet terminology and functions.

Title of Award

Upon successful completion of the course, students will receive a Certificate of Achievement.

Schedule & Online Enrolment
Enquiry/Booking
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
SEO-17121K
 Mongkok
 Cantonese / PC
29/12~29/12
0930-1230
1400-1700
6 hrs/
2 sessions
FRI1,040.00
SEO-53C8C
 Central
 Cantonese / PC
3/1~5/1
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
SEO-6D2E
 Central
 English / PC
6/1~6/1
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-18011C
 Central
 Cantonese / PC
9/1~9/1
0930-1230
1400-1700
6 hrs/
2 sessions
TUE1,040.00
SEO-6D30K
 Mongkok
 Cantonese / PC
20/1~20/1
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-35C3K
 Mongkok
 Cantonese / PC
24/1~26/1
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
SEO-6D32C
 Central
 Cantonese / PC
3/2~3/2
0945-1245
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-13C15E
 Central
 English / PC
5/2~7/2
1900-22006 hrs/
2 sessions
MON, WED1,040.00
SEO-14C5C
 Central
 Cantonese / PC
1/3~5/3
1900-22006 hrs/
2 sessions
MON, THU1,040.00
SEO-24C20K
 Mongkok
 Cantonese / PC
13/3~15/3
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
SEO-6D33E
 Central
 English / PC
17/3~17/3
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-18031K
 Mongkok
 Cantonese / PC
21/3~21/3
0930-1230
1400-1700
6 hrs/
2 sessions
WED1,040.00
SEO-6D10K
 Mongkok
 Cantonese / PC
7/4~7/4
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-25C20C
 Central
 Cantonese / PC
13/4~17/4
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
SEO-6D33C
 Central
 Cantonese / PC
28/4~28/4
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-35C11E
 Central
 English / PC
2/5~4/5
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
SEO-13C16K
 Mongkok
 Cantonese / PC
7/5~9/5
1900-22006 hrs/
2 sessions
MON, WED1,040.00
SEO-6D21K
 Mongkok
 Cantonese / PC
12/5~12/5
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-18051C
 Central
 Cantonese / PC
23/5~23/5
0930-1230
1400-1700
6 hrs/
2 sessions
WED1,040.00
SEO-13C7C
 Central
 Cantonese / PC
28/5~30/5
1900-22006 hrs/
2 sessions
MON, WED1,040.00
SEO-6D36E
 Central
 English / PC
16/6~16/6
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-6D9K
 Mongkok
 Cantonese / PC
30/6~30/6
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-25C12K
 Mongkok
 Cantonese / PC
3/7~6/7
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
SEO-18071K
 Mongkok
 Cantonese / PC
9/7~9/7
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
SEO-24C26E
 Central
 English / PC
17/7~19/7
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
SEO-25C3C
 Central
 Cantonese / PC
24/7~27/7
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
SEO-6D34C
 Central
 Cantonese / PC
28/7~28/7
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-6D33K
 Mongkok
 Cantonese / PC
11/8~11/8
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-13C30K
 Mongkok
 Cantonese / PC
20/8~22/8
1900-22006 hrs/
2 sessions
MON, WED1,040.00
SEO-18091C
 Central
 Cantonese / PC
24/9~24/9
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
SEO-13C33C
 Central
 Cantonese / PC
26/9~3/10
1900-22006 hrs/
2 sessions
WED1,040.00
SEO-18111K
 Mongkok
 Cantonese / PC
19/11~19/11
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
Search Engine Optimization (SEO)
Complete your Enrol
How to enrol/pay online

This course is suitable for anyone who wants to know how to raise the ranking of a website in search engine (with Google in particular) results but has little or no previous experience of SEO. You will learn best practice techniques and skills to improve website structure, optimize content, boost online conversions, promote online branding, measure results, and more.

  • SEO Basics
    • Create unique, accurate page titles
    • Make use of the “description” meta tag
  • Improving Site Structure
    • Improve the structure of your URLs
    • Make your site easier to navigate
  • Optimizing Content
    • Offer quality content and services
    • Write better anchor text
    • Optimize your use of images
    • Use heading tags appropriately
  • Dealing with Crawlers
    • Make effective use of robots.txt
    • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones
    • Notify Google of mobile sites
    • Guide mobile users accurately
  • Promotions and Analysis
    • Promote your website in the right ways
    • Make use of free webmaster tools
  1. Proceed with on-line registration or send the completed enrolment form (download) to us together with a cheque (made payable to Welkin Compuer Training) for the program fee.
  2. CEF applicants have to complete the CEF Application Form (download) and send it to us for certification. They will then send the form to the Office of the Continuing Education Fund, Room 916, 9/F, Kwai Hing Government Offices, 166-174 Hing Fong Road, Kwai Chung, New Territories, together with a photocopy of their HKID Card before course commencement.
  3. Applicants will receive application results from the Office of the CEF within 14 working days.

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